The last few months while I recovered from a major flu, I was going through latest ads across media. I noticed that these days ads with very low, sober, subtle and minimal content are catching more eyeballs than the old “rocking/colorful/content heavy and loud” ads. This has been a trend across sectors – FMCG, auto, real estate and e-commerce to name a few. These ads have already gathered pace and created a niche for themselves among brand managers and advertisers alike. Go ahead and have a look at the some of the ads that I liked the most. Continue reading The days of sober advertising!