Influence marketing – Who, What, Why and How?

Why a new marketing technique?

In this era of digitization where hundreds of thousands of products are being launched every year and the amount of digital noise increasing exponentially, brands need a solution that would allow them to distinguish themselves from that noise – both online and offline. They need a solution which would seduce its customers amidst all the lucrative options that they have. The amount of monies being spent by brands today on social media in increasing social presence, making efforts to stand out in the crowd is just appalling. It is not only a great product which enables sales but it also required an out of the box marketing effort. Continue reading Influence marketing – Who, What, Why and How?

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Bye Dhoni, Hello Bhajji..again! Captain or selectors? Who has the final say?

Okay, so Turbanator Harbhajan is back into the Indian test team. There is no doubt about his greatness and his contribution to Indian cricket. Apart from his cricketing skills, he brings with himself aggression and attitude that gives his team an edge over the opposition to win matches.

In the recent past BCCI has said several times that its selection is forward looking. They have believed in picking up a young squad for all the three formats of the game. This was a trend especially after the greats of Indian cricket – Sachin, Sourav, Rahul, Laxman and Kumble bid adieu to the game. Going by that, isn’t the comeback of Bhajji against their philosophy. Or, does this mean that the new BCCI thinks differently? Does this mean that Zaheer, Sehwag and Yuvraj might also get a chance in the future – to sing their fairy tale good byes? Continue reading Bye Dhoni, Hello Bhajji..again! Captain or selectors? Who has the final say?