Category Archives: Advertising

What to focus in digital and on mobile?

The most awaited yearly digital report for 2015-16 by Mary Meeker was out last week. The report clearly shows ample room for mobile advertising to grow. It touts India as one of the fastest growing markets in the digital space.

Digital IndiaThe rise of digital India

Interestingly she says that the growth of social media giants Facebook and twitter has slowed down in the last year. Below are some other interesting views from the report: Continue reading What to focus in digital and on mobile?

Movies – An apt media for product placement?

While watching a recent Bollywood hit last weekend, I noticed a lot of brands using the movie to advertise their products in a subtle manner. The movie I watched was Piku and the brands that I noticed were Indian oil, Kayam Churan, CEAT, Amul, Syska, Jaypee Greens, Snapdeal, Himalayan water and few others which I might have gone unnoticed. These brands were placed so beautifully in the movie that they actually did not disrupt the flow of the story. As if, they were just meant to be there.

Parachute product placement in pikuPiku using parachute hair oil in the movie

While Piku was subtle in placing these brands, a movie that I remember which went over the board in terms of product placement was Krrish 3. There were brands everywhere. In a particular scene I thought the set and the sequence were created to showcase these brands only – forget the sync with the movie. It was really irritating. Continue reading Movies – An apt media for product placement?