Social Media: An addition to supply chain?

Streamlined supply chain has become a necessity for most sectors today. But, the scenario was very rightly put by Brad Little from NM Incite at the Nielsen’s 360 conference in Germany. According to him, Nielsen in the current demand driven economy the companies need to be more closer to customers which is not achieved even through a streamlined supply chain. The supply chain leaves out the most important part: THE CUSTOMER.

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The days of sober advertising!

The last few months while I recovered from a major flu, I was going through latest ads across media. I noticed that these days ads with very low, sober, subtle and minimal content are catching more eyeballs than the old “rocking/colorful/content heavy and loud” ads. This has been a trend across sectors – FMCG, auto, real estate and e-commerce to name a few. These ads have already gathered pace and created a niche for themselves among brand managers and advertisers alike. Go ahead and have a look at the some of the ads that I liked the most. Continue reading The days of sober advertising!

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