Tag Archives: Advertising

What to focus in digital and on mobile?

The most awaited yearly digital report for 2015-16 by Mary Meeker was out last week. The report clearly shows ample room for mobile advertising to grow. It touts India as one of the fastest growing markets in the digital space.

Digital IndiaThe rise of digital India

Interestingly she says that the growth of social media giants Facebook and twitter has slowed down in the last year. Below are some other interesting views from the report: Continue reading What to focus in digital and on mobile?


18 terms to measure Facebook Ads

All of us love facebook. Most of us know the fact that it is a media which has more than 900 million users, gives the marketers the option of having targeted ads and it also provides relevant analytics to measure the effectiveness of a campaign. Below are a few commonly used terms which can help marketers in measuring and understanding their facebook advertisements: Continue reading 18 terms to measure Facebook Ads