The most awaited yearly digital report for 2015-16 by Mary Meeker was out last week. The report clearly shows ample room for mobile advertising to grow. It touts India as one of the fastest growing markets in the digital space.
All of us love facebook. Most of us know the fact that it is a media which has more than 900 million users, gives the marketers the option of having targeted ads and it also provides relevant analytics to measure the effectiveness of a campaign. Below are a few commonly used terms which can help marketers in measuring and understanding their facebook advertisements: Continue reading 18 terms to measure Facebook Ads→