“I like to walk around with bare feet and I don’t like to comb my hair” – Beyonce Knowles.
Well, the above quote might be from a star but definitely rhymes with sentiments of many commons. And all of them would need a good shampoo and a great hair conditioner. With so many options available in this space and amongst such tough competition in the category, it would be difficult for the consumers to choose a product and equally tough of brands to ensure that their products stand out. To guerrilla marketing effort shown in the picture is one differentiated effort which ensured that message stands out. And, if we go by the results, it definitely did.