Tag Archives: McKinsey Insights

From McKinsey: The dawn of marketing’s new golden age

The dawn of marketing’s new golden age – http://www.mckinsey.com/insights/marketing_sales/the_dawn_of_marketings_new_golden_age

Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories.

Sent from McKinsey Insights

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From McKinsey: The eight essentials of innovation

The eight essentials of innovation – http://www.mckinsey.com/insights/innovation/the_eight_essentials_of_innovation

Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.

Sent from McKinsey Insights