LinkedIn is the world’s largest “Professional” networking website which has a member base crossing a whopping 150 million. India alone contributes to approx. 15 million members.
Like other social media, LinkedIn helps you target and connect with the right target group. Marketers/Business professionals use LinkedIn to build brands, exchange ideas, share information regarding events, participate in discussions, share articles, jobs etc. Continue reading 10 tips for creating effective LinkedIn ads
Most of us would have integrated a digital marketing plan to your overall marketing mix (If not, you must start doing it immediately before it’s too late). While having a chat with one of my friends working for a real estate major, I realized that many managers still use classic page hits and views to judge their digital campaigns. I thought that the basic principle of judging any input is the output that you get (business output for business cases). And the same applies for digital campaigns as well. Hence, I thought of mentioning here a few important measurement metrics to measure the efforts put towards SEO campaigns. Continue reading 15 must DO’s to maximize SEO output