Tag Archives: SEO

10 tips for creating effective LinkedIn ads

LinkedIn is the world’s largest “Professional” networking website which has a member base crossing a whopping 150 million. India alone contributes to approx. 15 million members.

Like other social media, LinkedIn helps you target and connect with the right target group. Marketers/Business professionals use LinkedIn to build brands, exchange ideas, share information regarding events, participate in discussions, share articles, jobs etc. Continue reading 10 tips for creating effective LinkedIn ads

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15 must DO’s to maximize SEO output

Most of us would have integrated a digital marketing plan to your overall marketing mix (If not, you must start doing it immediately before it’s too late). While having a chat with one of my friends working for a real estate major, I realized that many managers still use classic page hits and views to judge their digital campaigns. I thought that the basic principle of judging any input is the output that you get (business output for business cases). And the same applies for digital campaigns as well. Hence, I thought of mentioning here a few important measurement metrics to measure the efforts put towards SEO campaigns. Continue reading 15 must DO’s to maximize SEO output